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Monday, December 5, 2011

What to look for in promotional trade show items?


Looking for promotional trade show items? Look out for the following things in promotional giveaways for trade show to get the most out of them:

Usability: If you want the promotional items to market your brand and to attract people to you, you must choose items that are useful. The more the trade show promotional item is used, the better for you. Your brand would get continuous exposure.

Light weight: promotional trade show items must be light weight and easy to carry so that they reach direct in to the homes and offices of the people.

Uniqueness: promotional trade show items must be unique. Unique promotional items like keychains with LED flashlight, USB pen drive, and lanyards, attract people and they love to keep such items for long. Pens, mugs, diaries are run- of- the-mill promotional trade show items that can’t add much value to your marketing campaign.

Price: promotional giveaways for tradeshows must be affordable since you have to buy them in large quantity. Also, you can’t depend on the trade show promotional item alone for marketing your brand. Opt for key chains as they are affordable yet effective and unique promotional items.

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